Do-it-yourself seo for webmasters
google search console for better seo
Google Search Console
Google Search Console (previously known as Google Webmaster Tools) is a free web service offered by Google to webmasters. It lets webmasters probe indexing status and boost how their site is seen. As of May 20, 2015, Google renamed Google Webmaster Tools as Google Search Console.
Google presents a number of gadgets for your SEO armory. The most apparent is Google Analytics, which presents a comprehensive analytics chain to help even the most novice user understand and boost traffic to their site. However, Google Search Console provides the leading search expert a different angle on planning and assessing his or her search efforts.
Let’s take a closer look at how you can use Google Search Console to obtain the most out of your SEO effort.
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Google’s Search Console is necessary for any strong SEO venture. To comprehend their full capability, it is beneficial to think about what Google Search Console’s job is for webmasters: It lets you perceive your site as Google sees it. The search console provide you knowledge into what pages have been indexed on your website, what links are directing to it, your most noted keywords and much more.
A website that is active in Google Search Console has a better chance of being completely indexed and ranking well. There is also deeper knowledge from Google Search Console that can be changed into SEO tactical gold. If you have not yet registered your site up on Google Search Console, doing so is simple. Once you have registered for an account, you will log into the Google Search Console dashboard. From there, you will be ready to add your website.
First, you will need to confirm that you own the domain. Based on your host, Google may provider confirmation through a simple pop-up method that will allow you to log in and verify in a few steps. Alternative options include entering a Meta tag provided by Google on to your home page, uploading an HTM file to the website’s root folder, or assuring ownership through Google Analytics if it is installed on your website. Once you have verified your site, it will begin populating data within 24 to 48 hours.
FEATURES YOU SHOULD BE USING
When your site is set up, it is time to log in and learn the interface. If you would like an introductory tutorial, you can find an instructional video on YouTube or Vimeo. At its base, Google Search Console is all about metrics: What is being indexed, what is being linked, and what is getting traffic.
Dividing that data in various ways and viewing it with an eye toward learning certain things will assist you in making the most of the data. From this information, you can develop a plan as to what next steps need to be taken.
Some may question why not just consult Google Analytics? Actually, Google Search Console provides a completely alternative (and possible more holistic) view. It does not just provide you with the analysis of the traffic that came to your site; it presents your potential traffic through impressions and raking across search results on Google as well.
The Search Queries section is separated into five main indicators:
Query: Query provides you details on which keywords your website is presently ranked for. This is one of the quickest ways to decipher whether your endeavors to be on the map for specific keywords are working. It is essential to remember that “rank for” means appearing in the SERPs – not that it is currently necessarily attracting traffic at this time. This feature can help you promptly identify relevant keywords that need a boost from linking and/or additional content optimization.
Impressions: If you have ever been curious how many people are viewing your website for a certain keyword search, this will let you know. This metric provides you a good sense of the number of people who are seeing specific portions of your content. This is another way to determine the value of a keyword as well as traffic information from the Google Keywordds module as well as other tools.
Clicks: Of the individuals who see your site, what percentage are clicking? This data lets you know the number of searchers seeing your site who are taking further action and clicking on your search result.
CTR: Your CTR, or click-through rate, is the percentage of individuals who are clicking on your website from the search results. If your click-through rates are low, consider whether you can enhance your Meta description for that page. Can the data be made more relevant to the searches compelling the most impressions for the page, or can you add a more convincing call to action in the title tag or Meta description?
Average Position: This metric shows you were your website routinely ranks for each specific keyword. Since most people will go to the websites in the top 2 positions for a specific search, it is beneficial to see how you are doing and the effect that has on your traffic.
FINDING OPTIMIZATION OPPORTUNITIES WITH TOP PAGES
Within the “Search Queries” section, you will have the chance to view the “top pages.” This metric shows you which information on your website brings you the greater number of impressions and clicks. You can pinpoint opportunities that are easy to capitalize on.
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For instance, if you have information that delivers a great CTR but ranks on Page 2 of the SERPs, an option would be to build links to that specific page in an effort to move it up to the first page. You may find you have been plugging away in an effort to cultivate content that is not getting the pull you desire and you may find other pages are naturally pulling in visitors and you can tailor your strategy accordingly. The key is to understand that at times your market focuses on unexpected content, and by determining that information you will be able to purposefully build your game plan to make the best use of it.
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YOUR PAGE-LEVEL STRATEGY
When you built your website, you likely selected specific keywords to target with each page or section of iAffiloBlueprint withoute. Google Search Console permits you to work the process basically backward and determine which keywords each page of your information ranks for. These will probably include your target keywords as well as a few surprises.
Once you have outlined the specific keywords for each page, you can add the keywords into a rank tracking tool to determine additional details such as traffic and competition. This information will enable you to discovery any opportunities you may not have taken advantage of. Such as when you get a list of which keywords a specific page ranks for, you will want to make sure your page contains all of these keywords. Be certain to pay precise attention to important details such as your page titles and the first paragraph of your article.
Do you know what brings potential sales to your site? Google Analytics can help you with finding this information. The problem is many small businesses have problems getting Google Analytics set up, much less use it to compile meaningful information.
If you are someone who does not know what Google Analytics is, have not installed it to your site, or maybe you have installed it but have not looked at your data, you are about to become informed. It may be hard to believe tut there are still some sites that do not use Google Analytics to measure their traffic. We are going to look into Google Analytics from a novice’s point of view. Why do you need it? How can you get it? How do you use it? What are some common problems?
HOW TO INSTALL GOOGLE ANALYTICS
You will first need a Google Analytics account. You probably have a primary Google account hat you utilize for other services such as Gmail, Google Drive, Google calendar, Google+, or YouTube. If so, then you can set up your Google Analytics using the same account. In the alternative, you will need to create a new account. This will need to be a Google account you intend to keep forever and that you limit others’ access to. You can allow access to this account to others later, however, you will want to maintain control over it.
Important: Do not let anyone (whether it be your website designer, web developer, web host, SEO person, etc.) set up your Google Analytics account t under their personal Google account in order for them to “manage” it for you. If you and this individual part ways in the future, they will take all of your Google Analytics data along with them, requiring you to start all over.
SET UP YOUR ACCOUNT AND PROPERTY
After you have your account set up, you can go to Google Analytics and select the Sign into Google Analytics button. Then, there will be three steps that must be taken in order to set up Google Analytics. Once you click the Sign Up button, you will need to fill out information for your website.
Google Analytics contains hierarchies in order to organize your account. You can maintain up to 100 Google Analytics accounts under one single Google account. You can also have as many as 50 website properties under one single Google Analytics account. In addition, you can have up to 25 views under one website property.
There are really no right or wrong approaches to setting up your Google Analytics account. It is more just a matter of preference as to how you want to organize your websites. You can rename your accounts or properties later. One thing to note is that you cannot move a property or website from one Google Analytics account to another. You would need to set up a new property in the new account and you would lose the historical data you had previously collected from the original property.
HOW TO VIEW GOOGLE ANALYTICS DATA
Once you begin obtaining Google Analytics data, you can then begin to learn about traffic coming to your website. Every time you log into Google Analytics, it will take you to your Audience Overview Report. Alternatively, if you have multiple websites, you will be directed to a list of your websites to select from, and then directed to the Audience Overview Report for the selected website. This will be the first of over 50 reports that will be available to you through Google Analytics. You may also access the reports by clicking on the Reporting link at the top of the page.
Once your accounts are set, the remainder is not too much work:
Decide what permissions users have to make configuration changes and work with the data. Educate yourself regarding user management.
Link your AdWords and Analytics accounts in order to share data between them and have a more complete understanding of how your marketing attempts propel user conduct on your website or apps. Arrange reporting views in order to align Analytics users and important data.
Establish goals to pinpoint the operations you desire users to take on your website or app, and to allow a monetary value to those actions.
Peruse the Solutions Gallery for dashboards, custom reports, as well as segments that you may utilize in your Analytics account.
You can adapt your tracking code to collect additional types of information, for example:
User interactions with things like links, buttons, video controls and other elements of your site or app.
Ecommerce activity such as user interaction with product lists and internal promotional offers as well as how easily users moved through the purchase and checkout process. Discovery more about both ecommerce and enhanced-commerce data collection as well as reporting.
A site map is a list of the pages within a website which are accessible to crawlers or users. This can be either a document in any format which is used as a planning tool for web design, or a web page that will list the pages contained on the website, commonly organized in hierarchical fashion.
A sitemap is similar to a road map, only for sites not roads. The sitemap informs Google where it should go in order for it to crawl your site more efficiently and obtain more of your content into the search results. Having a sitemap works great for SEO, and is also often great for users. How do you go about creating a sitemap? Fortunately, it is quite simple. There are two different types of sitemaps, HTM and XML.
An HTML sitemap is simply a list of links. If the site does not contain a lot of rich media, such as videos, images, etc. and/or has a somewhat simple structure and does not have many different categories, then this would be the way to go. Users commonly desire these because they assist with navigation. However, know that Google formally suggests using the XML format due to the fact that it is recognized by other search engines. If you would still like to create an HTM one, the sitemap generator will create HTML sitemaps automatically and in a quick manner. To begin using it, enter your web address (URL) where prompted and you are ready to go. Once your HTML sitemap has been created, it will be best to upload it as a page, such as www.YourSite.com/sitempa . Doing this will assist users in finding your content quickly. Some users will search out your site map for this reason. It will link to the relevant product pages. For instance, if I was looking for strawberries or drinks or music, I would know where to click. Google would also know where to click. Be certain your sitemap is rich with keywords as this will also assist in contextualizing all of these links for Google, who as a result will reward you with higher rankings on the keywords that you are targeting.
An XML site map is not visible to users, however they work better if you have a large site as you can create sitemaps within sitemaps. For example, in your main sitemap; you will be able to link to other sitemaps that will map out a sub-category of your website. There are multiple free as well as paid tools available. I have utilized XML-sitemaps and have been pleased. To begin, you will need to make a choice. Are you going to use one single sitemap, or are you going to have many? If your site is large for example, you will be better having more than one. The XML sitemap’s purpose is to assist Google in finding your key content easier. Having multiple sitemaps will assist Google in obtaining a sense of hierarchy in order to make your est content available in a quick manner.